OnTracksĪn open approach that has also reached mass-reach firms such as Rihanna’s Savage x Fenty line, which in 2020 launched its first men’s collection and sold out in 12 hours, according to what it told New York Times your marketing manager last April. Image from the On Tracks brand campaign, which plays with the homoerotic element in sport. This is the case of Leak NYC, Menagerié or Wicked Mmm, whose motto reads: “Underwear to adapt to your gender expression”. But the current offer in men’s lingerie also includes bold voices that not only work with sexual appeal. Ramos’ proposal is similar to other young firms such as Étalon, Brassai, CDLP or Kvrt Stvff. Photos and ideas that until now belonged to certain folders on the computer have become, in short, ingredients for image campaigns that are no longer unheard of. “It has taken a long time for man to reach a point where he can express himself personally through clothing, beyond certain niches or urban tribes, of feeling attractive, of wanting to show it, of breaking with certain canons and of not be afraid to be yourself”, says Ramos. Fredrik Ljungberg presenting his Calvin Klein Pro-Stretch campaign at Selfridges in London in 2003. The photos they posted, as a preview, on their Instagram account already anticipated it: more half-naked athletes vintagemore intertwined fighters and an ode to the fetish of socks and underwear (today, the brand’s images prevail in the account). His campaign images show men’s bodies intertwined, as if they were fighting, and muscular men in images of erotic simplicity. Brands today are focused on new patterns, designs and materials, and we wanted to play replicate what vintage from a current perspective. Solid color cotton t-shirts and briefs, wrestling jumpsuits or sets of boxer Y crop top in the classic ribbed underwear are part of its offer. “At a time when physical activity is more democratized than ever, the most pleasant thing is to look back at the sports references that have built an aesthetic imaginary,” explains Álvaro Ramos (Madrid, 1991), founder of the firm On Tracks, which was born very recently with an aesthetic approach between homoeroticism and nostalgia. Three decades have passed since that article and what was previously an implicit allusion in the advertisements that showed the bodies of the gods of sport, today has become an express reference. “Sport is the new pornography and its protagonists do not seem to ignore the hordes of gay fans who are beginning to worship them, from David Beckham to Fredrik Ljungberg,” Simpson said at the time. A chaos of towels and underwear at this point as typified as leather garments an equivalent to bricklayer sexy that, already in 2006, the journalist Mark Simpson baptized as sporn: mix between sport (sport) and porn (for not). He flexed when I asked, turned when I wanted to see a different angle in the mirror, and answered all my dumb questions.It is a classic of homoeroticism: the locker room of a sports temple after a game as a setting for the most varied sexual fantasies. I had to step back so I could take it all in. When I started pulling up his shirt, he just raised his arms and let me do the work. I slid his jacket off and continued exploring. He started helping at first, but then stopped and said, “Would you like to take it off me?” I gasped. I started to push his jacket off his shoulders. I moved my hands down his right arm, and he flexed his biceps in response. I must have said “oh my god” about a dozen times. He let me explore his chest, back, shoulders, and traps with my hands. I immediately withdrew my hands and said “oh my god.” He smiled and took a step closer to me. Even through his jacket and shirt, I could feel the solid muscle underneath.
![muscle gay men worship muscle gay men worship](http://3.bp.blogspot.com/-d6Rhdxl645o/U8gldNMMOzI/AAAAAAAABFU/JqFu6nija14/s1600/jjjjj.jpg)
I asked if I could start and he said “of course.” He was fully clothed and wearing a light jacket.
![muscle gay men worship muscle gay men worship](https://i.ytimg.com/vi/hmYr7DawoTw/hqdefault.jpg)
I asked if he watched it and if it helped him understand what I was hoping to do. Then he got me a glass of water and dimmed the lights.īefore I booked the session, I had sent him a link to a YouTube video of a muscle worship scene. He told me to relax and take a few deep breaths. He knew it was my first time and could sense my fear. We went inside his apartment where he had an extra bedroom with mirrors covering one wall. The elevator ride felt like several minutes, even though he was only on the third floor. He met me outside his apartment building and took me inside. I was already apprehensive, and he would only do an “in call,” so that just added to my anxiety. I was traveling on business and decided to finally give it a try.
![muscle gay men worship muscle gay men worship](https://i.pinimg.com/originals/81/78/66/8178669ab57053a1938c073118599d9e.jpg)
![muscle gay men worship muscle gay men worship](https://i.pinimg.com/originals/8b/0f/ec/8b0fec616fcc3f7e3d8486a1beb10d93.jpg)
My first encounter was the “wow, you’re so big” scenario.